Archive for the ‘Industry News’ Category

New Product Showcase: Exmark Vantage S-Series Propane

Wednesday, May 25th, 2016

Exmark Vantage S-Series Propane

New 60-inch Vantage S-Series is Exmark’s most productive propane-fueled stand-on riding mower

Exmark has expanded its industry-leading line of propane-fueled commercial mowers to include a 60-inch version of its Vantage S-Series Propane stand-on riding mower.

The machine’s innovative Kohler EFI propane powerplant delivers increased fuel economy and performance combined with reduced emissions, making it one of the most environmentally friendly commercial stand-on mowers available today.

Exmark Director of Marketing, Daryn Walters, said the 60-inch Vantage S-Series Propane is a machine customers have frequently been requesting.

“The reception to the 52-inch model we launched in 2015 was overwhelmingly positive,” Walters said. “That said, one thing we consistently heard from customers is of a need for a model with a larger cutting deck.

“The 60-inch Vantage S-Series Propane will give these customers added width of cut to maximize productivity, combined with the cost-saving advantage of our cutting-edge Kohler EFI propane powerplant. It’s a win-win situation. More productivity combined with lower cost equals greater profit. It’s as simple as that.”

Exmark Vantage S-Series Propane

The state-of-the-art Kohler EFI-propane engine is the industry’s first OEM-engineered propane powerplant for commercial mowers.

The Vantage S-Series Propane is powered by a state-of-the-art Kohler Command Pro PCV740 V-Twin EFI propane engine. The professional-grade design uses automotive-style closed-loop electronic fuel injection to eliminate carburetor-related issues and automatically adjust to load, weather and altitude for better performance every day. The EFI design also offers car-like ease of starting – just turn the key and go. No choke, no priming and no fuel pressure adjustments needed.

The 60-inch UltraCut Series 4 side-discharge cutting deck features Exmark’s patented flow-control baffles to deliver the company’s signature quality of cut. Heavy-duty welded construction and high-strength 7-gauge spindle reinforcements deliver superior strength with increased long-term durability.

Maintenance-reducing features include sealed, no-maintenance spindles and Exmark’s patented spherical bearing design idler arm pivots.

“When combined with the incredibly reliable Kohler powerplant, the maintenance-reducing features help keep the Vantage S-Series Propane out making money more of the time,” Walters added.

The new 60-inch Vantage S-Series Propane mower joins Exmark’s existing EFI propane Lazer Z (zero-turn rider), Turf Tracer (walk-behind) and Vantage (stand-on) models.

Learn more at

Measuring Mower Productivity

Sunday, May 22nd, 2016
Exmark Pioneer S-Series zero-turn riding mower

Exmark engineers its machines to deliver a better finished quality of cut in less time. Win-win.

The productivity of your mowers and lawn care equipment matters, perhaps more than you think.

Whether you’re a landscape maintenance professional, or an acreage owner looking to spend less time mowing and more time enjoying your lawn, speed and efficiency make a big difference when it comes time to getting big jobs done quickly.

Of course, speed isn’t the only factor to judge when it comes time to select a new mower. Qualities such as cut quality, durability, ergonomics, comfort and dealer support, among others, are important as well. But any business owner will tell it to you straight — time is money, and by choosing your tools wisely, you can save a lot of both with the right mower(s).

How to Determine Mower Productivity

Exmark mower productivity chart

Click the photo to visit the mower & equipment productivity resources at

While there are a lot of variables that can impact the productivity of a mower or piece of lawn care equipment, it’s fairly easy to determine the potential of a machine if you know the cutting/application width and the speed at which it’s designed to run.

At, you can find productivity charts for mowers and turf management equipment that can be useful for determining a machine’s potential, or the gains you can expect from a new mower or piece of equipment.

You’ll find Exmark publishes productivity numbers at two efficiency levels: 100-percent; and 80-percent. That’s because, while 100-percent efficiency numbers may look impressive on paper, in the real world, most landscape professionals operate at closer to 80-percent efficiency. You can’t mow at full speed all the time, and the 80-percent figure more accurately reflects that everyday reality.




New Product Showcase: Exmark Lazer Z X-Series with Rear-Discharge Cutting System

Sunday, February 28th, 2016

EX16_Rear_Discharge_webThe innovative UltraCut Rear Discharge cutting system is an option for the first time on the new Exmark Lazer Z X-Series zero-turn riding mower for 2016.

The UltraCut Rear Discharge cutting system offers a number of benefits including reduced noise, increased clipping control and the ability to trim on both sides of the deck. Patented flow-control baffles work in conjunction with a counter-rotating blade design to reduce clipping over-processing and horsepower requirements, while delivering even clipping dispersion and the company’s signature quality of cut.

Exmark Director of Marketing, Daryn Walters, said rear-discharge cutting decks make sense for a wide range of the company’s customers, from landscape professionals to acreage owners.

“The UltraCut Rear Discharge cutting deck solves many of the challenges our customers face every day. From the reduction in noise to the increase in clipping control and ease of trimming, rear-discharge is a great way to maximize productivity and versatility without sacrificing cut quality.”

Lazer Z X-Series

Exmark’s most powerful, productive mower, the Lazer Z X-Series, is now available with the awesome UltraCut Rear Discharge cutting deck.

The Lazer Z X-Series is the most powerful, productive mower Exmark builds. UltraCut Rear Discharge-equipped units feature powerful Kohler twin-cylinder powerplants with Electronic Fuel Injection (EFI). EFI helps the engine deliver more consistent performance and improved fuel economy in any cutting conditions.

The UltraCut Rear Discharge mowing system is designed for maximum productivity and cut quality. Available in 60- or 72-inch cutting widths, the 5.5-inch deep deck uses a welded and reinforced 7-gauge, high-strength alloy steel shell for superior strength and long-term durability. The no-maintenance spindles are sealed from the elements and designed to deliver a lifetime of reliable service without greasing. Exmark designed compression molded, ultra-high molecular weight side bumpers to protect both sides of the deck. The bumpers work in concert with durable through-axle anti-scalp rollers to precisely follow ground contour.

Pioneer S-Series zero-turn rider

The UltraCut Rear Discharge cutting system is also available on select Pioneer S-Series, Lazer Z E-Series and Lazer Z DS-Series models.

In addition to the new Exmark Lazer Z X-Series, the UltraCut Rear Discharge cutting system is available on the following models:

For highly manicured properties, Exmark offers a Finish Cut baffle kit for the UltraCut Rear Discharge cutting system. When installed, it significantly reduces visible clippings to deliver similar performance to a dedicated mulching mower deck, with the reduced sound output and power requirements of the rear-discharge design.

Learn more about Exmark Rear-Discharge zero-turn riding mowers at

Spring 2016 Special Offers from Exmark

Sunday, February 21st, 2016

This is the time of year when a lot of folks are starting to think about warmer weather and getting out into the yard. For those looking to upgrade their equipment this season, Exmark has a number of special offers that can make it easier than ever to put the best mowers and lawn care equipment in your garage.

For a limited time, put that new Lazer Z you've always wanted into your garage for as little as $8,499.

For a limited time, put that new Lazer Z you’ve always wanted into your garage for as little as $8,499 MSRP. (Dealer sets final retail price. Shown with available accessories: MSRP $10,071.99.)

The Lazer Z E-Series is one of our most popular commercial zero-turn riding mowers. For a limited time, you can save up to $1,100 on select Lazer Z E-Series models. For example: you can take home a 52-inch Lazer Z E-Series machine (LZE732GKC524A2) for an MSRP of just $8,499, or a 60-inch model (LZE742GKC604A3) for $8,999. Visit your local Exmark dealer today to learn more or to schedule a demo.

We’re also offering rebates on select Exmark mowers, including:

  • $1,000 instant rebate on Navigator riding mowersexpires April 30, 2016 
  • $600 instant rebate on Pioneer E- and S-Series mowersexpires June 30, 2016
  • $500 instant rebate on Vantage stand-on riding mowers — expires June 30, 2016
  • $100 instant rebate on Commercial 21 walk-behind mowers — expires June 30, 2016

Visit to see these and other special offers on Exmark machines available for a limited time.

Finance Options

Exmark Commercial 30

Step up to full commercial performance and get a $100 instant rebate when you buy the popular Commercial 21 walk-behind mower through June 30, 2016.

Exmark partners with several national lenders to offer customers financing with very competitive terms. See your local Exmark dealer for full financing details, but some examples of financing offers currently available through our lending partners include:

  • 0% monthly interest for 42 months on purchases of $1,500 or more with your Exmark card — On Purchases of $1500 or more on Exmark Equipment with your Exmark credit card made between now and 04/30/2016. A $125 Promotion Fee will be charged. 42 Equal Monthly Payments required.
  • No monthly interest if paid-in-full within 12-months — On qualifying purchases of $400 or more with your Exmark credit card made between now and 04/30/2016. Monthly interest will be charged to your account from the purchase date if the promotional balance is not paid in full within 12 Months. Minimum Monthly Payments required. A $50 Promotion Fee will be charged.

See full details and disclosures for these and other financing offers at (click “View Financing Options”).


Zero Turn Mower vs Lawn Tractor: Which is better for you?

Tuesday, November 24th, 2015

Home and acreage owners with one or more acres of property have more choices than ever when it comes to mower type, size, and price, just to name a few. Among landscape maintenance professionals, it’s safe to say the zero-turn riding mower has become the tool of choice to quickly achieve a professionally maintained appearance. However, when it comes to homeowners, are zero-turn mower still the preferred choice?

Exmark zero-turn mower productivity

Learn more about the productivity of Exmark mowers at

Productivity: A faster mower = more free time

Landscape pros choose zero-turn mowers because they deliver the finished appearance their clients expect, and they do it more quickly than other mower types. And while it may be true homeowners don’t need to make money with their mowers, it’s a good idea to consider what their time is worth.

We calculated the raw productivity of Exmark zero-turn riding mowers at three price points, along with the productivity of lawn tractors with similar MSRPs. The price ranges examined were:

  • $4,000-5,000
  • $7,000-8,000
  • $13,000-14,000

Learn more about the comparison and criteria used at

Productivity of $4,000-5,000 mowers

Exmark Quest S-Series Front Steer

The Exmark Quest S-Series Front Steer delivers true zero-turn performance in a steering wheel equipped machine that’s ideal for first-time zero-turn mower users.

Whether lawn tractor or zero-turn rider, most mowers in this price range have 48- to 54-inch cutting decks and top speeds of 6-7mph. As a result, raw productivity numbers are close for both types of mowers. In reality however, the differences in maneuverability are greatest in this price range, so the real world productivity gap is typically much larger than the raw numbers suggest. Find out why, and how the mowers in this price range compare, at

Productivity of $7,000-8,000 mowers

Exmark Pioneer S-Series zero-turn riding mower

A 60-inch Exmark Pioneer S-Series zero-turn rider can mow a five acre property in about 1 hour 15 minutes at 80 percent efficiency.

The raw productivity of mowers in the $7,000-8,000 range increases roughly one acre per hour for zero-turn mowers, and one-half acre per hour for lawn tractors, compared to the lower priced models. Within the category, the most productive machine — the Exmark Pioneer S-Series zero-turn rider with a  60-inch cutting deck — can save an acreage owner with five acres more than 20 minutes in mowing time compared to a similarly-priced lawn tractor. Factor in the increased maneuverability of the zero-turn machine and the real world time savings can be much greater. See how each of the mowers in this category stacked up at

Productivity of $13,000-14,000 mowers

Exmark Lazer Z X-Series commercial zero-turn mower

The incredible productivity of the Exmark Lazer Z X-Series zero-turn mower lets it mow five acres in less than 45 minutes (at 80 percent productivity).

Moving up to the $13,000-14,000 price range, the productivity gap grows significantly. When comparing similar 60-inch cutting deck sizes, productivity for zero-turn riders nearly doubles compared to lower-priced machines. The productivity gap between zero-turn mowers and lawn tractors grows as well. When you factor in the availability of a larger 72-inch cutting deck on the Exmark Lazer Z X-Series zero-turn rider, the productivity gap between the zero-turn mower and lawn tractor further to more than 2.5 acres per hour! Learn more about the productivity of each mower compared at

Other factors:

  • Maneuverability: Zero-turn riding mowers offer increased maneuverability to mow closer to landscaping, so you spend less time with the trimmer.
  • Quality of cut: Landscape pros choose Exmark zero-turn riding mowers for their ability to quickly and consistently deliver an unmatched quality of cut on a wide variety of lawns.
  • Durability: Commercial features including welded, fabricated cutting decks, state-of-the-art commercial powerplants and heavy-duty welded, tubular steel unibody frames demonstrate Exmark’s commitment to delivering mowers that are as durable as they are productive.

Bottom Line: Choose the tools the pros use

Get your weekends back

With a more productive mower, you can finish mowing quicker and get your weekends back.

When compared head-to-head, we believe Exmark zero-turn riding mowers offer the most compelling combination of productivity, maneuverability and quality of cut available today.

Learn more about the advantages of choosing an Exmark zero-turn riding mower at

* Productivity rating in gross acres per hour is based on the published specifications for each product. Actual performance may vary from specified performance based on conditions.

Formula for calculating acres per hour at 80% efficiency: (MPH x width of cut in inches)/124

Exmark at GIE+EXPO 2015

Thursday, October 29th, 2015

Exmark booth at GIE+EXPO 2015.

Each October, the Green Industry makes its pilgrimage to Louisville, Kentucky for the GIE+EXPO trade show. It’s at GIE+EXPO that next year’s new products are revealed, so the show is highly anticipated among outdoor power equipment dealers and landscape professionals alike.

The 2015  show took place October 21-23, and show-goers were treated to virtually perfect fall weather, with high temps in the 70s during the day encouraging folks to get to the outdoor booths for hands-on equipment demos.

Exmark Pioneer S-Series Rear Discharge

In-booth displays provided a unique perspective on the qualities that make Exmark mowers unique, such as the UltraCut Rear Discharge cutting deck on the 2016 Pioneer S-Series mower.

Exmark Stand-On Spreader Sprayer

The new Exmark Spreader Sprayer was a popular stop for landscape professionals looking to work more efficiently and make more money.

2015-10-22 11.49.05 HDR

One highlight of the outdoor Exmark booth was the Kentucky Department of Agriculture’s mower roll-over safety display. It demonstrates the importance of proper deployment of the Roll Over Protection System (ROPS) in partnership with proper lap belt use in operator safety during a mower roll-over. Exmark has supported this industry-leading safety program since its inception.

Exmark booth during Lazer Z drawing

Hundreds of folks packed into the indoor Exmark booth Thursday afternoon during the show. Each was hoping to hear their name drawn to win the Exmark Lazer Z commercial zero-turn riding mower we gave away.

Exmark Lazer Z winner.

Exmark Director of Marketing, Daryn Walters, congratulates Heather M. of California, winner of the Exmark Lazer Z mower in the in-booth drawing.

PERC Propane Mower Incentive Program Returns for Limited Time

Monday, October 19th, 2015

The Propane Education & Research Council is bringing back its popular Propane Mower Incentive Program for a limited time. Effective immediately, landscape contractors can apply to receive $1,000 toward the purchase of a new propane-powered mower and $500 toward a qualified conversion. The incentive will be available until program funds expire, so applicants are encouraged to act fast.

Exmark Vantage Propane Mower

For a limited time, PERC is offering $1,000 toward the purchase of any of Exmark’s industry-leading propane mowers.

“It’s officially the buying season for landscape contractors and, while many already know the value of propane mowers, a little assistance with the upfront costs associated with converting their equipment can prove to be the tipping point,” said Jeremy Wishart, PERC’s deputy director of business development. “Propane can give landscape contractors a lower total cost of operation and also reduce emissions compared with traditional fuels, so it’s exciting to be able to help offset some of those initial conversion costs for contractors wanting to take advantage of propane’s benefits.”

Since the Mower Incentive Program first began in 2012, well over 3,000 applications from landscape contractors have been received by PERC. Contractors can apply for the Propane Mower Incentive Program at

The Mower Incentive Program is just one of many tools that PERC offers contractors to help them save money with propane. PERC’s suite of cost-calculator tools is designed for use in the propane industry’s fastest-growing markets, including commercial landscape. The calculator tool, available at, estimates potential fuel savings and ROI for contractors using clean, American-made propane when compared with conventional fuels like gasoline and diesel.

Learn more about Exmark’s industry-leading line of propane commercial mowers at

Helbling Wins Successful Farming “Farm Beautiful” Contest

Thursday, October 15th, 2015
Farm Beautiful winning image

The winning image — an incredible starry night at the Helbling Ranch.

Joel Helbling of Kindred, North Dakota, is the grand prize winner of the Exmark Farm Beautiful Contest. As the grand prize winner, Helbling has been awarded a Lazer Z X-Series zero-turn riding mower. Helbling and his family live in Kindred, North Dakota, and own and operate Helbling Ranch.

Exmark mower delivery

Steve Johnson from Premier Lawn in Fargo, ND presents Joel Helbling with his new Exmark Lazer Z X-Series mower.

“I’m excited that my photo was selected as the grand prize winner,” said Helbling. “We have over 3 acres that need to be mowed on our property. The Lazer Z will help us keep our property looking sharp and cut our mowing time in half.”

Exmark director of marketing, Daryn Walters, offered his congratulations to the Helbling family.

“We’re excited for Mr. Helbling and his family,” Walters said. “The Lazer Z X-Series is our most productive zero-turn riding mower, so it will make quick work of the lawn at Helbling Ranch.

“They’ll be able to manage their lawn care and get back to what they love doing faster, all while enjoying the increased quality of cut their new Exmark will deliver.”

The Lazer Z X-Series is Exmark’s top-of-the-line commercial zero-turn riding mower. With a 60-inch cutting deck and powerful twin-cylinder Kawasaki engine, the machine will give the Helbling family the same power, productivity, cut quality, and durability that landscape professionals depend on every day.

Click the links to view more top photo submissions from the 2015 Farm Beautiful Contest:

Wisconsin Man Wins Exmark Utility Vehicle in Farm Journal Sweepstakes

Sunday, September 27th, 2015

Master of the American Countryside header

Ag Web and Farm Journal recently teamed up with Exmark to give an Exmark 700S utility vehicle to a very deserving Wisconsin farm family in the 2015 Master the American Countryside sweepstakes.

Holzhueter family

Farm Journal’s “Master of the American Countryside” sweepstakes winner, John Holzhueter sits in his new Exmark utility vehicle with his family and Jason Kistner, owner of Eau Claire Lawn Equipment (at left), the local Exmark dealer.

John Holzhueter of Menomonie, Wisconsin was the lucky winner of the nearly $12,000 Exmark utility vehicle, and he’s been using it on his farm since the end of August.

We spoke to Holzhueter recently, and he had this to say about his new Exmark machine.

“It’s working good. With two farms located about seven miles apart, we put it to good use.”

Holzhueter told us he also uses his Exmark utility vehicle to get to-and-from fields, especially during hay season, and he’s looking forward to using it during the upcoming harvest.

“We aren’t going yet, but we will be soon,” he said.

Learn more about how an Exmark utility vehicle could make your life better at


Clean American Innovation: Exmark Manufacturing

Thursday, April 16th, 2015

Click to go to view the Exmark video on the Clean American Innovation site.

The Propane Education and Research Council (PERC) has released the latest video in its “Clean American Innovation” video series, which highlights America’s propane technology leaders. Exmark is proud to be featured in the video, as it recognizes the commitment we’ve made to our growing line of EFI propane commercial mowers.

Lazer Z S-Series Propane

The Lazer Z S-Series Propane leads the industry for propane mower performance and durability.

Exmark’s Lazer Z S-Series Propane was the industry’s first EFI propane commercial zero-turn mower in 2013, and it continues to deliver industry-leading performance, durability and cut quality today.

In 2014, Exmark introduced two new EFI propane Turf Tracer walk-behind models — the Turf Tracer X-Series Propane and the Turf Tracer S-Series Propane.

Exmark Vantage S-Series Propane

The new Vantage S-Series Propane brings EFI propane advantages to commercial stand-on riding mowers.

Recognizing the growing popularity of stand-on mowers among landscape professionals, as well as the need for a propane-powered option, in 2015 Exmark launched its Vantage S-Series Propane stand-on rider. It delivers the productivity benefits of a stand-on rider combined with the fuel  and cost efficiency benefits of propane and Electronic Fuel Injection (EFI) in a progressive, operator-focused design.

Exmark’s propane mowers use state-of-the-art Kohler Command Pro EFI propane engines to deliver increased fuel efficiency for longer run times and decreased operating costs, with significantly improved starting and running performance compared to carbureted propane engines.

See the Clean American Innovation: Exmark Manufacturing video, and the other videos in the series, on the Clean American Innovation website, or learn more about Exmark’s industry-leading EFI propane products at