A Cut Above

To get ready for GIE+EXPO, we chatted with Chuck Bowen, editor of Lawn & Landscape, to see what he is looking forward to at this year’s event.

What do you hope to see this year at GIE?

It’s a great opportunity to have some face-to-face with people I typically only talk to on the phone or via e-mail. And, it’s always exciting to see all the new products that suppliers release.

What trends do you think we’ll see in new products?

As far as equipment goes, we’re seeing more and more alternative fuel options coming down the pike. Fuel prices are only going to go up, and contractors are more willing – and have more reliable options – now to explore electric and propane-fueled equipment.

What will be the trend in 2011 for products/Landscape Pros? Dealers?

They say the recession is over, but people are still having a hard time. Customers still want more for less, and, for dealers, their contractor customers have a similar outlook. Everyone’s being a little more reluctant to buy, and doing more homework before they sign off on projects or big purchases. So, whether you sell service or hard goods, you really have to make your case to customers that you’ll be a good investment or save them money in the long run.

Whose booth should you definitely stop by?

I’d be remiss if I didn’t say ours – number 1084. We’ve got a lot of great stuff for the industry, namely our new scholarship program. You can donate as little as one dollar, pick up a wristband and, if we take your picture wearing it, you’ve got a chance to win some pretty amazing prizes, like a week in Hawaii or a Caribbean cruise.

But I always encourage people to visit the outdoor demo areas. It’s a great way to get up close and personal with lots of equipment and see if it really does what you need it to.

Are you looking forward to the concert this year? What acts would you like to see open the show next year?

They always have great acts come to Fourth Street and put on an entertaining show. Looking at my schedule, I don’t think I’ll be able to make the concerts this year, but I encourage everyone to attend. Keynotes are good, but a big part of the show is networking and relaxing with your colleagues.

What do you think we’ll see more of next year (industry-wide)?

More and more companies are looking for ways to set themselves apart from their competition, and we’ll see more creative ways of doing that. The best companies and dealers know their niche and how to thrive in it, regardless of the economy.

How has the industry changed in the last year?

Companies are smaller and younger – they’re making lower revenues and have been in business for less time. We’ve seen a correction, and there’s been lots of turnover and change. This sets the stage for more competition and really ups the ante for companies to compete at a much higher level.

What’s your favorite thing about Kentucky?

Definitely the bourbon. No, I can’t just pick one thing. It’s a great state – it has beautiful scenery, friendly people and great cities. Whenever I’m in Louisville I make sure to have breakfast at Lynn’s Paradise Café and grab a drink at the lobby bar at the Brown Hotel.

What are you looking forward to at GIE+EXPO 2010? Leave us a comment and let us know!

You can contact Chuck via e-mail and find Lawn & Landscape on Twitter.