Congratulations to Jim B., winner of the first prize in our Take Back Your Weekends video contest. Jim won a trip to fish the Delaware River with BASS and FLW tournament angler and Exmark-sponsored athlete, Mike Iaconelli.
Check out the first prize winning video:
View the entire list of winners, as well as highlights from the 2015 Take Back Your Weekends contest submissions at Exmark.com/TBYW.
At Exmark, we’re passionate about the outdoors. For 2015, we are demonstrating that passion through our sponsorship of professional fisherman, Mike Iaconelli.
We recently sat down and chatted with Mike and learned a little more about what makes him tick. Here’s the result of our conversation.
Please tell us a little bit about yourself.
Mike’s Exmark equipment helps him maintain his 10 acre property quicker, so he can get back to doing the things he loves. Photo: Becky Iaconelli
My name is Michael Iaconelli. I’m 43 years old, husband to Becky and father to four kids: Drew (16), Rylie (15), Vegas (4), and Estella (2). I’ve been fishing since I was a little kid and I’ve been lucky enough to turn my passion and hobby into a full time career. Besides fishing and spending time with the family, I love the outdoors and gardening around the house.
What excites you about your relationship with Exmark?
There are a lot of things that excite me about my relationship Exmark. First is that they build the most amazing products. These are the kinds of products that help us everyday at home! Second, the folks at Exmark share our values. Family, outdoors, and getting kids involved in fishing are at the top of that list. And finally, we’re excited to help bring the Exmark brand to the fishing world, and to fans of the sport.
How have you been using your Exmark 700S Utility Vehicle?
We use our Exmark 700S utility vehicle extensively at home, for normal yard and gardening chores such as moving mulch and top soil, hauling wood and rocks, or carrying gear and equipment. We also use it for other activities like getting the mail, surveying the property and launching small boats in the lake. The amount of time and effort the utility vehicle saves us is awesome!
How much time has your Exmark Lazer Z X-Series mower saved you in yard maintenance?
Great question! The Lazer Z X-Series has saved us such an immense amount of time. As a large land owner (we have 10 acres), we used to lose a lot of time, especially out of our weekends, trying to keep the grass cut with a traditional riding mower. Now, with our Exmark Lazer Z, it’s not only easier and more enjoyable, but has cut our mowing time by more than half!
It’s fantastic because now we can spend more time engaged in other activities we love like gardening, playing with the kids, boating and kayaking in the lake… and fishing of course!
How’s your 2015 season going? What tournaments do you have coming up?
My 2015 season is going great. I’ve had several top finishes and I’m still looking for a major win this year. I have about 8 events left this season, including one coming up in August on the upper Chesapeake Bay. The Bay is an amazing place and a home field advantage for me. I’m really looking forward to that event.
Where would somebody go to learn more about you and your fishing?
Anyone who wants to keep up with my family and I can follow us on our web site (mikeiaconelli.com), through our social media channels on Facebook, Twitter, and Instagram, and on our live web show Ike Live.
Exmark is excited to announce the launch of its Take Back Your Weekends Video Contest, a unique user-generated content initiative that will enable the world’s leading commercial-grade mower manufacturer to reach and impact consumers in a unique and meaningful manner.
Addressing the universal consumer challenges that is a lack of time, Exmark’s Video Contest welcomes interested consumers to create and submit a video depicting how they would take back their weekends if more free time for hobbies and leisure pursuits was available.
Backed by a robust, multi-media advertising campaign running nationally throughout the spring and summer months, the Contest’s video hub—www.exmark.com/weekends—will be open for submissions from April 1 – June 30, 2015, as well as house a wealth of entertaining and educational branded video content.
Win a dream fishing trip with top BASS and FLW Tournament Professional, Mike “Ike” Iaconelli. Photo: www.mikeiaconelli.com.
“Taking into account that Exmark competes against 40-plus mower brands that traditionally fight for mindshare predominantly on the basis of durability, speed and quality of cut, we’ve chosen to go to market this year in a manner that focusses on our consumers’ aspirations and personal experiences,” states John Cloutier, Sr. Marketing Manager. “Our Take Back Your Weekends Video Contest is a great tool that will allow us to engage our customers and prospects in a real-world scenario, and to truly listen to what matters most to them in their daily lives.”
Eighteen Contest winners will be chosen to receive prizes ranging from an Exmark Lazer Z X-Series mower, dream fishing trip with bass fishing superstar, Mike Iaconelli, and an Augusta, GA golf and spa experience, to high-quality hunt-, fish-, and golf-related gear. The Contest’s impressive prize packages are provided by industry leading brands such as Abu Garcia, Berkley, Buck Knives, Grime Boss, Nikon, Rapala, Realtree, ScentLok and VMC.
We’ve teamed up with Farm Journal magazine to give a brand new Exmark 700S Utility Vehicle away to one lucky winner.
To enter, visit http://agweb.com/win-an-exmark and complete the official registration form.
You can also enter the drawing by mailing a postcard addressed to:
Farm Journal Media
Attn: Win an Exmark 700S Utility Vehicle Sweepstakes
10600 W. Higgins Road
Suite 610
Rosemont, IL 60018
The sweepstakes begins March 16, 2015, and entries will be accepted through April 30, 2015. View official contest rules and conditions at http://agweb.com/win-an-exmark.
