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Back story: Exmark Stand-On Spreader-Sprayer

May 21st, 2015

In recent years, stand-on spreader sprayer machines have revolutionized the application of fertilizer and chemicals to lawns. Recognizing the potential of stand-on spreader sprayers hadn’t yet been met with existing models, Exmark developed its new stand-on Spreader-Sprayer with a number of innovations designed to maximize productivity, profitability and safety for lawn care professionals.

The Lean to Steer controls of the Exmark machine allow one-handed speed and direction control.

The Lean to Steer controls heighten productivity by providing one-handed direction and speed control.

According to Exmark product manager, Lloyd von Scheliha, the Exmark Spreader-Sprayer was developed with direct input from top lawn care professionals throughout its development. As a result, it raises the bar in a number of critical areas.

“We started the process by asking a number of lawn care professionals what they wanted in a stand-on spreader sprayer,” von Scheliha said. “They told us a lot about what they liked and disliked about their current machines.

“We learned the control layout is very important on a stand-on spreader sprayer, as is the side-hill stability of the machine. We also heard about the challenges these guys were having keeping materials such as wettable powders and flowable solids in suspension in the tank.

About two years ago, von Scheliha and his team began testing prototypes of what would become the Exmark Spreader-Sprayer with a number of trusted lawn care professionals.

The feedback they received was priceless. Testers universally praised the Exmark machine’s innovative “Lean to Steer” controls, which allowed one-handed control of machine direction and speed. Testers now had a free hand to operate spray or spreader controls, or perform spot treatments with the easy-to-access spray wand.

Wettable powder

According to lawn care professional, Kent Harlan, the agitation system of the Exmark Stand On Spreader Sprayer allows him to utilize a wider variety of material, like this fungicide — a wettable powder.

One tester, Kent Harlan of Kent’s Lawn Service in Beatrice, Nebraska, said the Lean to Steer controls allow him to effectively do more with each pass of the machine.

“I end up spraying as much with the wand in reverse as I do going forward. I have enough control with one hand that I can simultaneously spray using the wand in the other hand, even going backward.

“The simple controls make it easy to do.

Harlan said even he was shocked by how much better the Exmark control system was when compared to the controls of other machines he’d owned.

“You don’t realize until you try it (the control system): it’s truly better. In all honesty, at first sight I didn’t think it’d work, but now that I’ve used it, I’m convinced it’s one of the most impressive aspects of the machine.”

According to von Scheliha, Exmark designed the Spreader-Sprayer with no belts and a durable hydrostatic drive system to increase up-time and ease routine maintenance.

Harlan said perhaps the most significant advantage of the Exmark Spreader-Sprayer is the agitation system contained within the machine’s low-profile 20-gallon tank.

With two induction providing aggressive agitation, the Exmark system keeps materials in suspension better. This allows him to consistently apply a mixture of chemicals based on the needs of his customers and their lawns, many in the form of wettable powders that cause other machines headaches.

Spray wand

Harlan performs a spot treatment while backing the prototype Exmark machine around a tree.

“I’ll dump all the materials into the tank, open the agitation circuit and wait about 40 seconds for it to mix,” Harlan said. “At that point I’m ready to spray. And if I put the machine away for the night with a half-tank of material inside, as soon as I start that agitation circuit it quickly puts the material back into suspension.

“Nobody else’s machine puts material into suspension and keeps it in suspension as well as the Exmark. In my opinion, that is the key difference between what Exmark is coming to market with and the others.”

In the end, Harlan said that no single machine has positively impacted his business more than the Exmark prototype he used during the 2014 season.

“Not only did my revenue significantly increase for the year, my profitability and customer retention improved as well.”

According to Exmark’s von Scheliha, that’s exactly what the machine was designed to do.

Learn more about the Exmark Spreader-Sprayer at Exmark.com.

You can increase profitability and customer satisfaction with lawn care services. Learn how with our free white paper. Download in Adobe PDF format.


The Lazer Z Seating System: A More Comfortable Ride

May 14th, 2015

Riding mowers are a time-saving wonder, but your backside should pay the price for productivity. That’s why at Exmark, we’ve come up with a way to mow more comfortably. With some original thinking and a whole lot of innovation, we’ve designed a seat every backside can love. We call it the Lazer Z Seating System.

Lazer Z Seating System

The Lazer Z Seating System significantly reduces the effect of bumps and vibration on the operator.

What Is the Lazer Z Seating System?

Most riding mower seats follow the same old pattern: some padding and a couple of springs that may or may not be useful. After a few hours of riding, you may find the mower’s vibration making you stiff while all the jarring impacts can leave you sore. That’s no way to run a landscaping business, whether you maintain one property or several.

Why Is It Different?

This seating system is different in a number of ways. It’s a unique design that utilizes research, science, and engineering innovation.

The system includes 4 major elements that make all the difference:

  • Ball-bearing suspension with a 3-inch range of controlled vertical travel – delivers a better ride with less bouncing
  • Patented Iso-Mount isolation system with ½-inch vertical and ¾-inch lateral travel
  • Custom vinyl seat with plush foam – comfort starts where the operator meets the seat
  • Vibration control stretch fabric – sits below the seat foam for an additional layer of isolation from vibration and bumps

Together, this comprehensive approach delivers less vibration, less bouncing, and more long-term comfort.

If professionals with desk jobs get ergonomic chairs, so should you. It’s that simple. A mower seat needs to support your back, legs, and arms in a way that keeps you comfortable and doesn’t lead to chronic problems.

The end result is reduced vibration, less soreness, and less stiffness after a long day of mowing. And when you’re comfortable, you get more done. Not only will you feel better after a day’s work, but you’ll also be able to deliver your services day after day. Test the difference for yourself between a traditional riding mower and an Exmark mower with the Lazer Z Seating System. We’re confident you’ll love it.

Learn more at Exmark.com/Exmark-Advantage/Features/Seating.

Why EFI?

May 7th, 2015

Commercial mowers have been available with engines using Electronic Fuel Injection (EFI) for nearly a decade. Yet despite their performance and fuel efficiency advantages, some landscape professionals still haven’t made the switch from mowers powered by carbureted powerplants.

Advantages of EFI

Kohler RED-equipped EFI engine

At a glance, it’s hard to tell an EFI-equipped engine from a carbureted model, but the gains in fuel efficiency and performance are easy to see, and appreciate.

Every modern automobile and truck engine uses EFI to deliver increased performance and fuel efficiency in a wider range of conditions, along with reduced emissions of greenhouse gasses.

EFI-equipped engines are capable of adjusting the fuel/air mixture to optimize performance in the conditions the mower is operating in. Factors such as altitude and temperature, among others, are measured continually, with adjustments to engine settings being made instantly, seamlessly, in real time.

See how Birchwood Snow & Landscape simultaneously saves money and makes more money with their Kohler EFI-powered Exmark Lazer Z mowers.

A carbureted engine lacks the capability to self-adjust for varying environmental conditions, so performance is virtually always compromised in one way or another. In order for the engine to not run too lean (too little fuel) at low elevations, it’s performance will suffer from too much fuel (running rich) at higher elevations. It’s a situation that can be compensated for by re-jetting the carburetor (typically done by a service technician). However, when EFI can make these adjustments on-the-fly, it’s easy to see the benefits with respect to performance, as well as lack of down time and service costs.

The Cost Factor

Some contractors cite the increased up-front cost of EFI-equipped mowers, which is typically $500 to $600 more than a carbureted equivalent. When you do the math however, it’s easy to see the switch can quickly be paid off by the fuel saved with EFI, but the performance and efficiency benefits continue throughout the life of the powerplant.

According to Kohler Engines, a simple switch to an equivalent EFI powerplant will typically reduce fuel consumption by 25-percent or more. Assuming a per gallon price of $3.00 for gasoline, the cost of an EFI-powered mower can be recouped in as little as one season for a typical landscape contractor. See how much money you could save with EFI.

Exmark Vantage S-Series Propane

Exmark’s Vantage S-Series Propane brings EFI propane advantages to commercial stand-on riding mowers.

EFI Propane Engines

Exmark also offers the industry’s widest range of propane-fueled mowers equipped with EFI, with Lazer Z (zero-turn), Turf Tracer (walk-behind) and Vantage (stand-on) models available. Exmark propane mowers feature state-of-the-art Kohler Command Pro EFI-propane engines, which can reduce fuel costs by up to 25-percent when compared to converted carbureted propane engines.

Combine the EFI-related fuel savings with the fact that propane typically sells for much less than gasoline during the cutting season and it’s easy to see why EFI-propane mowers are a compelling choice for a growing number of landscape professionals. Plus, propane mower incentives are available from the Propane Education and Research Council (PERC), which can reduce the up-front costs of a propane-fueled machine.

RED Technology

E-Gov charg

The electronic governor of a RED-equipped engine responds more quickly than mechanical governors, so RPM is maintained more consistently regardless of engine load.

In 2013, Exmark took the efficiency gains of EFI-equipped mowers to another level with the introduction of its patented RED Technology. An exclusive feature of the Exmark Lazer Z X-Series zero-turn rider, RED Technology pairs EFI with an electronic governor and an intelligent engine controller to deliver fuel efficiency gains of up to 40-percent compared to equivalent carbureted gasoline-fueled machines.

Assuming a per gallon price of $3.00, the fuel savings of a RED-equipped machine can pay off the increased up-front cost of approx. $700 very quickly — in less than one season for most landscape professionals. But the fuel efficiency and performance benefits will remain consistent well after the up-front cost has been recouped.

Learn more about the advantages of EFI- and RED-equipped Exmark mowers at Exmark.com/Exmark-Advantage/.






May 7, 2015

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Why Exmark Original Parts Make a Difference

April 30th, 2015

Whether you mow your lawn once a week or you own a multi-location landscaping company, when it comes to replace parts on your Exmark equipment, only Original Exmark parts will do. If you want to get the most out of your machine, original parts make all the difference in the world.

Tried and Tested

Exmark Original Parts

Only Original Exmark blades deliver the Exmark’s signature cut quality.

You can learn a lot by testing data in a lab or research center. That said, the bottom line is how a product or part performs in the real world, so we test Original Exmark parts as our customers would, which means getting our hands dirty. When part breaks or wears out, we take it back, learn what caused the problem, and find a solution through engineering and testing. We also know our customers are by far our greatest asset when it comes to improving our products, so we make it a priority to listen to, and proactively solicit customer feedback. We use your feedback along with our own data and testing to create parts that meet our stringent standards for performance and durability.

Variety and Availability

Do you need a 36″ Blade Drive for your Viking? Or, how about a throttle cable for your Commercial 21 X-Series mower? Are you looking for a new tire for your Navigator? If you need a part for your Exmark machine, we have exactly what you need, and it’s engineered precisely for your machine. We understand how important it is to provide you with quality parts in a timely manner. When you order original Exmark products from your local Exmark dealer, you won’t be disappointed.

Exmark Original parts

Original Exmark belts fit precisely to maximize the durability and performance of your Exmark cutting system.

Consistency Is Crucial

Consistency is crucial in everything you do. At Exmark, we understand that consistency between our parts and accessories can mean the difference between a job well done and a lost client. Our rigorous testing procedures and your ongoing feedback help us deliver the highest quality parts and accessories available.

What makes our parts better than the rest?

  • We field test every part and accessory for hundreds of hours before certifying it meets our standards.
  • We use the latest engineering and manufacturing technologies to ensure every product is optimized for the job it is built to perform.
  • We use customer feedback to ensure Original Exmark parts and accessories meet the stringent standards of our users.

Ordering Made Easy

The last thing you want to do is spend hours online or in your owner’s manual trying to figure out what broke or how to fix it. We make it easy to find exactly what you need. If you need a part for any of our products, we provide an easy reference guide to help you pick exactly the right part for your Exmark machine.

Keep Your Mower Running

All of the best parts in the world can’t keep your Exmark equipment running properly if it isn’t well maintained. Each one of our products has a specific maintenance schedule that must be followed to preserve its performance and durability. By following the maintenance guidelines, your Exmark equipment will give you years of reliable service.

Make the Most of Your Mowing

If you want to get the most out of your Exmark equipment, proper maintenance is a must. And when something does wear out, replacing it with Original Exmark parts will help extend the life of your machine and save you money for years to come.

Exmark 20-inch Slicer Seeder Delivers Productivity, Durability

April 23rd, 2015
Seeder, left view

The 40-pound capacity hopper holds more seed to easily handle large jobs.

Landscape professionals can count on the Exmark 20-inch Slicer Seeder to deliver top-notch results every time. It performs three jobs — verticutting, detaching and overseeding — with each pass of the machine. As easy to use and maneuver as a walk-behind mower, the 20-inch Slicer Seeder is a productive, profitable addition to the team.

Durable high-carbon steel blades remove thatch and provide maximum seed-to-soil contact, which enables superior germination. The innovative seed delivery system features a large-diameter mixer. It regulates seed flow based on ground speed to ensure even seed delivery, regardless of machine speed.

Slicer Seeder, right view

Simple controls make the 20-inch Slicer Seeder as easy to use as a walk-behind mower.

The large-capacity seed hopper holds 40-pounds of seed, so the 20-inch Slicer Seeder can handle large jobs with fewer stops. The Subaru EX270 engine delivers commercial-grade reliability and power combined with reduced noise, fuel consumption and emissions. In fact, the engine is EPA and CARB certified for use in all 50 states.

When it comes to overseeding, the Exmark 20-inch Slicer Seeder delivers results that will delight your customers, with productivity and durability that will enhance your bottom line. Learn more at Exmark.com.

Clean American Innovation: Exmark Manufacturing

April 16th, 2015

Click to go to view the Exmark video on the Clean American Innovation site.

The Propane Education and Research Council (PERC) has released the latest video in its “Clean American Innovation” video series, which highlights America’s propane technology leaders. Exmark is proud to be featured in the video, as it recognizes the commitment we’ve made to our growing line of EFI propane commercial mowers.

Lazer Z S-Series Propane

The Lazer Z S-Series Propane leads the industry for propane mower performance and durability.

Exmark’s Lazer Z S-Series Propane was the industry’s first EFI propane commercial zero-turn mower in 2013, and it continues to deliver industry-leading performance, durability and cut quality today.

In 2014, Exmark introduced two new EFI propane Turf Tracer walk-behind models — the Turf Tracer X-Series Propane and the Turf Tracer S-Series Propane.

Exmark Vantage S-Series Propane

The new Vantage S-Series Propane brings EFI propane advantages to commercial stand-on riding mowers.

Recognizing the growing popularity of stand-on mowers among landscape professionals, as well as the need for a propane-powered option, in 2015 Exmark launched its Vantage S-Series Propane stand-on rider. It delivers the productivity benefits of a stand-on rider combined with the fuel  and cost efficiency benefits of propane and Electronic Fuel Injection (EFI) in a progressive, operator-focused design.

Exmark’s propane mowers use state-of-the-art Kohler Command Pro EFI propane engines to deliver increased fuel efficiency for longer run times and decreased operating costs, with significantly improved starting and running performance compared to carbureted propane engines.

See the Clean American Innovation: Exmark Manufacturing video, and the other videos in the series, on the Clean American Innovation website, or learn more about Exmark’s industry-leading EFI propane products at Exmark.com.

Get Greener Grass: Your Guide to Proper Lawn Watering

April 14th, 2015

Spring is here… Is your lawn ready? Whether you’re a landscaping business or a homeowner, it takes dedication to give your lawn that lush, green, and inviting feel you’re after. When it comes to watering, there are good ways to water a lawn, and then there are better ways. If you want the best way, you’ll need to know how to water your lawn sufficiently while avoiding the problems — and higher costs — of over watering.

Proper watering is the way to a greener, fuller lawn.

Getting the lush, green lawn you desire may not require as much water as you’d think.

Take a Look at the Climate

After a long winter, a green lawn sounds really good this time of year. When preparing to water, there are a few things to bear in mind — one is the climate. If you are experiencing enough rainy weather to sustain your grass, there’s no need to turn on a sprinkler. This only wastes water and sends your money down the drain. Also, be aware of any drought conditions in your area and whether outdoor water use is restricted in some way.

You shouldn’t begin a regular watering schedule until the days grow warmer, the grass is exposed to more sunlight, and the number of rainstorms diminishes. A moisture sensor, when added to your existing system, can eliminate guesswork about when to begin watering. The sensor automatically prevents irrigation when moisture in the lawn is sufficient, so you only water when the lawn needs it.

A Note on Aeration

It’s also a great idea to aerate and fertilize the grass at the beginning of the watering season. Aeration will allow the lawn to absorb moisture, air, and fertilizer more effectively. Your lawn will turn green faster and will require less water to do so.

How Often to Water

Proper watering should not require you to water a lawn every day. Your grass often benefits more if you water deeply 2-3 times each week. Here are a few tips:

  • Program your timer to turn on the sprinklers during the time of day when evaporation is low. Early morning is the best time to water.
  • Avoid watering between 10 am and 6 pm. The afternoon heat will cause water to evaporate more quickly.
  • Avoid watering in the middle of the night unless you live in a very dry climate. Mid-night watering can cause excess moisture, which can result in mold or fungus growth.

How Much Is Enough?

During the summer months, your grass should receive between 1- to 1.5-inches of water each week. Watering three times per week means you should apply about 1/2-inch of water each day you water. But take note — if you see water running off your lawn and into the street, make sure to read “What is the Proper Technique” below.

How Long Should You Water?

There is a difference between determining how much you should water and how long you should water. The key link between the two is the type of sprinklers in your system and how fast they apply water.

For conventional spray-type sprinklers, you can apply 1/2-inch of water in about 30 minutes. For rotary-type sprinklers, usually used for larger turf areas, applying 1/2-inch of water takes about 60 minutes. You can determine your application rate in a couple of different ways:

  • Before turning on the sprinklers, place empty tuna cans around your yard, particularly in areas you want to make sure are getting enough water. After watering for 10 minutes, use a ruler to measure and record the depth of water in each can. Using the average depth, you can now determine how long it takes to apply 1/2-inch of water to your lawn.
  • Use a rain gauge to measure.

Deep watering like this will encourage deeper root growth. With deeper roots, the grass will be able to continuously draw on more water hidden beneath the surface.

What Is the Proper Technique?

There is a proper technique to watering if you want to make sure your lawn is receiving even coverage. Otherwise, some areas could become saturated while others aren’t receiving enough.

At the beginning of the season, test your sprinklers to ensure that they cover the entire lawn without spraying over onto driveways and walkways, or creating runoff. You can also test for even coverage with the tuna can trick mentioned in the above section. Sprinkler patterns should overlap 100% if possible. This is called “head-to-head” spacing and helps improve how evenly the water is distributed on the grass.

If you’re watering deeply, the soil will help spread the water more evenly and it won’t be quite as critical for your sprinklers to cover every inch. However, the more head-to-head coverage you have, the more efficient your sprinkler system will be. And the higher the efficiency of the sprinkler system, the less water is required to keep your grass green and healthy.

If there is runoff onto the street, try splitting your total run time into two or three segments. For example, if your system needs 30 minutes to deliver 1/2-inch of water to your lawn on a given day, set your run time to 10 minutes and program two repeat segments. Allow the lawn enough time (about 15-30 minutes) to absorb the water from the first watering session before allowing the system to water again. Repeat the watering segments until you have watered deeply.

Mowing after watering is not advised. Water after mowing.

Don’t mow when grass is wet, or in the midday heat.

Tips for Mowing

Be sure to only mow your lawn when the grass is dry, and avoid mowing in the heat of the day, as this can cause excess stress to the grass. Also, do not mow too short or the grass will become unhealthy, less able to grow, and more vulnerable to diseases and weeds. Only mow about one-third off the length of the grass blades at most.

Why to Conserve Water

Conserving water is not just important if you live in a desert climate or a drought-prone area. Water conservation will save you money on your water bill and will ultimately do favors for a green, vibrant lawn. Overwatering your lawn isn’t just unneeded; it can be bad news for the lawn and the environment. It can lead to fungus and mold growth, and can cause sinkholes and other problems in the yard.

You can actually build a more resilient lawn by allowing it to go without water for a day or two (or three). This will encourage the grass to sink deeper roots into the soil to find more water. Just remember to water the lawn deeply when you do water to support this root growth.

Ready for a beautiful lawn? It may not take as much work, or water, as you think.

Understanding Productivity

April 9th, 2015
Exmark mower production costs

Over a mower’s lifetime, its up-front cost represents just 16 percent of the total cost an owner will pay.

Whether you’re a landscape professional or the owner of an acreage, the productivity of your mower matters. And while productivity isn’t the only way to judge a great commercial mower (things like durability, comfort and cut quality are very important too), the knowledge of the productivity potential of the mower you’re using, or the mowers you’re considering, is valuable information to have. In fact, on a day-to-day basis a mower’s productivity is likely more important than its purchase price for many users, especially those earning their living maintaining lawns.

How do you determine the productivity of your mower or turf care equipment? It’s relatively easy to do if you know the size of your equipment and how fast it is designed to run.

Exmark publishes equipment productivity charts for its mowers and turf management equipment on its website. There, you can compare the productivity of the equipment you’re using today with the productivity you can achieve with a new Exmark machine.

For example, here is the productivity chart for mowers:


Click to enlarge.

While productivity numbers at 100 percent efficiency may look impressive on the sales floor, it’s virtually impossible to actually achieve 100 percent efficiency in the real world. Most folks mow at closer to 80 percent efficiency, so Exmark includes that number on its productivity chart to give you a better idea of the real world productivity you can expect from your new mower.

Learn more about what you can expect from the best commercial mowers and turf management equipment at Exmark.com.





April 9, 2015

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Fuel for Your Mower: What’s Best For You?

April 5th, 2015

When it comes to the purchase of a new mower, you have more choices than ever before. Instead of merely the choice between a push mower and a riding lawn mower, today we have walk-behind mowers, stand-on mowers and zero-turn mowers to choose from.

Once you’ve decided which mower type you want, it makes sense to consider which fuel is your best option. Gasoline isn’t the only choice anymore. There are also a wide variety of propane lawn mowers to choose from. But which one is better, gasoline or propane?

Advantages of Propane

There are several advantages to propane as a mower fuel. For example, propane stores longer than gasoline. You don’t have to worry about fuel quality degradation over the winter, so you can store the mower in the garage and from a fuel standpoint, it’ll be ready to go when it’s time to mow again in the spring.

Propane is typically less expensive than gasoline. You’ll also find that propane prices don’t fluctuate as much as the price of gasoline. Since propane prices are often lower in the summer, propane-powered lawn mowers are becoming more popular with landscape professionals, too.

In addition to paying less per gallon, using propane also eliminates the possibility of a hazardous and costly spill. Propane also reduces the likelihood of fuel being stolen for use in other vehicles. Last but not least, propane is environmentally friendly. Propane-fueled mowers produce fewer greenhouse gasses than gasoline mowers, making them a good choice in areas where air quality is an issue.

When it comes to using propane-powered lawn mowers, it’s important to remember to fill the propane tank (or keep an alternate) before you start mowing. But propane’s growing popularity as an alternative fuel means you shouldn’t have trouble finding a filling station nearby.

Advantages of Gasoline

Gasoline-powered lawn mowers continue to be popular for a number of reasons, but universal fuel availability is a big one. If your mower runs out of gas, it’s easy to get it refilled. You can purchase gasoline at any gas station, virtually any time of day. Plus, it’s relatively easy to carry a small gas canister to and from the filling station.

Gasoline engines are available in a wide variety of sizes and configurations, so chances are you’ll be able to find a mower type and size to suit your needs. As a result, today, gasoline engines power the majority of our mowers.

Gasoline can for lawn mowerWhen Gasoline-Powered Mowers Make Sense

We recommend gasoline-powered lawn mowers to most homeowners. For a small or medium-sized property, you’ll find a wider variety of gasoline-fueled mower options suited to the task. While you may still like to take one of our zero-turn lawn mowers for a ride, you might be better served with a smaller self-propelled walk-behind for your property. And nine times out of ten, those mowers will be gasoline-powered.

For a smaller property, you’re not going to be mowing the yard for several hours. This means you probably aren’t going to use enough fuel each year to be able to realize a significant cost benefit using propane. Of course, that doesn’t mean you can’t purchase a propane-powered mower to maintain a small- to medium-sized property. But the difference in fuel cost really pays off for commercial and professional users.

When You Should Choose Propane

Propane-powered lawn mowers, whether they are zero-turn mowers or not, are most useful for commercial and professional users and large properties. Propane mowers give these users the opportunity to reduce fuel expenditures by up to 25 percent, which is a big deal. If you’re running your lawn mower for eight hours a day or more, you’re probably spending a lot of money on fuel.

When it comes to mowing the lawn professionally, it’s also a good idea to consider the environment. After all, switching to a propane-powered lawn mower is really noticeable when you cut grass for a living. Fortunately, you don’t have to trade energy efficiency for power. Thanks to state-of-the-art Kohler EFI-propane powerplants, our propane mowers offer exceptional performance while being easier on the planet.

If you are a landscape contractor, you may also want to look into grants or rebate programs from the Propane Education and Research Council (PERC), or other agencies to help you defray the initial cost of the propane mower. That said, even without financial assistance, your business would benefit from the cost benefits a propane mower will deliver over time.


User-Generated Video Contest Puts Consumers First, While Creatively Demonstrating Mowers’ Time-Saving Capabilities

March 31st, 2015


Exmark is excited to announce the launch of its Take Back Your Weekends Video Contest, a unique user-generated content initiative that will enable the world’s leading commercial-grade mower manufacturer to reach and impact consumers in a unique and meaningful manner.

Addressing the universal consumer challenges that is a lack of time, Exmark’s Video Contest welcomes interested consumers to create and submit a video depicting how they would take back their weekends if more free time for hobbies and leisure pursuits was available.

Backed by a robust, multi-media advertising campaign running nationally throughout the spring and summer months, the Contest’s video hub—www.exmark.com/weekends—will be open for submissions from April 1 – June 30, 2015, as well as house a wealth of entertaining and educational branded video content.

Win a dream fishing trip with top BASS and FLW Tournament Professional, Mike "Ike" Iaconelli.

Win a dream fishing trip with top BASS and FLW Tournament Professional, Mike “Ike” Iaconelli. Photo: www.mikeiaconelli.com.

“Taking into account that Exmark competes against 40-plus mower brands that traditionally fight for mindshare predominantly on the basis of durability, speed and quality of cut, we’ve chosen to go to market this year in a manner that focusses on our consumers’ aspirations and personal experiences,” states John Cloutier, Sr. Marketing Manager. “Our Take Back Your Weekends Video Contest is a great tool that will allow us to engage our customers and prospects in a real-world scenario, and to truly listen to what matters most to them in their daily lives.”

Eighteen Contest winners will be chosen to receive prizes ranging from an Exmark Lazer Z X-Series mower, dream fishing trip with bass fishing superstar, Mike Iaconelli, and an Augusta, GA golf and spa experience, to high-quality hunt-, fish-, and golf-related gear. The Contest’s impressive prize packages are provided by industry leading brands such as Abu Garcia, Berkley, Buck Knives, Grime Boss, Nikon, Rapala, Realtree, ScentLok and VMC.


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