Posts Tagged ‘Exmark dealer’

Exmark at GIE+EXPO 2013

Tuesday, November 5th, 2013

The 2013 Green Industry and Equipment Expo (GIE+EXPO) is in the books and by all accounts it was a great show. There was a consistently high level of booth traffic at Exmark’s indoor and outdoor booths, despite near-freezing temperatures during much of the show.

Exmark's "comfort" display included Exmark comfort and Air Ride seats configured as an office chair, love seat, and even a sofa! Image: K. Tauer/Exmark

Exmark's "comfort" display (at right in the photo) featured Exmark comfort and Air Ride seats configured as an office chair, love seat, and even a sofa! Images: K. Tauer/Exmark

Attendees came to see Exmark’s latest innovations, including RED Technology on the Lazer Z X-Series, the UltraCut rear-discharge cutting deck (now available on the Lazer Z S-Series), EFI-propane Lazer Z and Turf Tracer models, and new walk-behind aerators. Each new product innovation was developed to help landscape professionals do more using fewer resources, with increased profitability.

“Doing more with less” was an oft-heard theme during GIE+EXPO 2013, and it’s a goal Exmark has long been focused upon. Our exclusive RED technology is a great example, as it uses intelligent engine and powertrain management to deliver increased efficiency and fuel economy with no sacrifices to the performance of the machine. Learn more about RED Technology and how it contributes to increased efficiency and durability on RED-equipped Lazer Z X-Series models.

These barrels represent how much fuel (and money) a landscape professional can save running a RED-equipped Lazer Z X-Series mower. How much can you save, you may ask? If you run 600 hours, you'll save on average 550 gallons of fuel and have about $1,900 in your pocket!

These barrels represent how much fuel (and money) you can save running a RED-equipped Lazer Z X-Series mower. How much can I save, you may ask? If you run 600 hours in a year, you'll save on average 550 gallons of fuel and have about $1,900 in your pocket!

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Dealer Spotlight: Tony Weston

Tuesday, September 7th, 2010

Cheif- SH- PBThis week we’re featuring Tony Weston. Tony is that rare breed of dealer, landscape professional and all-around nice guy. His business philosophy is simple: Be respectful, be honest and never sell your customers a product you wouldn’t use. Who can argue with that?

As a dealer, what do you look for in a product? I look for machines that are well-made, dependable and deliver the best cut out there. That’s why I only sell Exmarks. They’re the machines I use for my landscaping business and I would never sell my clients anything I wouldn’t use myself. We have a saying in my shop: We sell ‘em…We use ‘em…’nough said.

What is the one thing you focus on when it comes to your customers? Honesty. I am a dealer and a landscape pro so I know what it takes to get the job done right. And what it takes is a combination of experience and quality mowers. I’ll never sell a mower I don’t believe in, even if it means a bigger profit for me. I just can’t do it. I also believe in loyalty. I got baseball caps with my customers’ logos on them hanging on a wall in my shop. And I’ll never underbid a customer on the same job. Never. It’s not the way I do business.

What similarities/philosophies do you think you share with Exmark? Exmark always puts the customer first. They’re only interested in making the very best mowers, so they ask a lot of questions, are open to feedback and take their time crafting their machines. I am all about doing what you can for your customers.

How would you define a quality cut? First, start by picturing a large, open field with grass that’s about 13” long. Now picture a red laser beam coming in and slicing right through it. In one smooth motion, it creates an even cut from one blade to the next. No stragglers. No pushed over grass. What you end up with is my definition of a quality cut.

Thanks for answering our questions, Tony. Keep up the good work.

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Exmark’s Virtual High Fives

Thursday, May 6th, 2010

Every month we will feature dealers and landscape professionals who stand out in the industry. They are companies and people who share our philosophies, going above and beyond the expected to deliver not just a great product or service, but a great 360-degree experience. We’ll be asking them a few questions that will highlight what they’re doing right, how they’re doing it and how they will continue to do it in the future. We hope you keep coming back to read these well-deserved pats on the back.

For our first feature, we spoke with Dean Meyer from Waconia Farm Supply. We’ve had a relationship with Waconia since 1998 and it’s still going strong. Not only are they focused on their customers’ needs, but they’re a progressive-thinking company that’s not afraid to try new things.

How long have you been in business? 61 years.

What do you look for in the products you carry? For us, it’s all about the reputation of a company, how easy they make the process, the quality of their offerings and availability. And having competitive terms doesn’t hurt.

What do your customers look for in a mower? They want something that’s reliable, that’s built to last, that’s low in maintenance and high in productivity. They also want to work with a company and dealer that stand behind their products.

How do you feel you do things differently? We strive to provide the best customer service possible ― before, during and after the sale.

What are your goals for your dealerships? This can be easily answered with our mission statement: Be a value-added supplier of goods and services, and enhance our customers business and lifestyles in a manner beneficial to both customer and our company.

What is the one thing you focus on when it comes to your customers? Customer satisfaction. Always.

Where do you see the industry headed? It’s definitely becoming more competitive and specialized.  Consumers have more knowledge at their fingertips forcing dealers to know more about the products they sell.

Where would you like to see the industry go? I’d like to see dealers having more control over what the manufacturers provide for service to dealers.

What are some of the things currently affecting your customers and how are you dealing with this situation? Our customers are scrutinizing each aspect of their business, like dealers are.  They are running as lean as possible and only doing what they are profitable at. We try to be efficient, offering our customers exactly what they need through diverse yet relevant product offerings.

What similarities/philosophies do you think you share with Exmark? We strive to be the best and be proactive.  We never want to be in a situation where we are reacting to the market…we want to be the ones other dealers are reacting too.

Thanks Dean, for taking the time to answer our questions and for doing things right. Way to go.

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Dealer-scheduled Maintenance is Key

Sunday, April 4th, 2010

This is the final post in Exmark’s ten part Service and Maintenance Series.

Even if you are a do-it-yourselfer, it is important to realize that the dealer is your best friend when it comes to extending the life of your mower.

Your local dealer knows the conditions you mow in, your local area, your machine and how you use your equipment to get the job done. Your local dealer can also recommend a customized maintenance routine for your unit that ties directly to how you use it, which is going to be better than any generic manufacturer maintenance program available.

It may save you money to do things yourself in the short run, but since dealers are factory-trained to fix and spot issues before they become serious problems, they could save you time and money in the end. Dealers are also aware of any out-of-the-ordinary maintenance routines or new and improved repair methods sent directly from the factory. Exmark recommends that even the do-it-yourselfers make the effort to find a dealer they trust. And then making that dealer their best friend.

Regular maintenance cycles are important for the longevity of your equipment. Whether you are a homeowner or a commercial landscaper, knowing the most important parts to check and what types of maintenance needs to happen regularly is key to having beautifully cut grass this spring and a successful landscaping season.

That concludes our maintenance series. Hope you found it helpful in getting ready for a positive and profitable mowing season. The series will be archived on this site so you can refer back to the posts at any time.

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