We used to get asked all the time what we were doing at fishing, hunting and boating shows. Reels, guns and boats, that’s the kind of stuff you’d expect to see there. But a mower? It seemed odd…at first. Now a lot of Exmark users stop by our booth to tell us how much time they saved with their mowers. And there’s the connection.
If you’ve ever used an Exmark, then you know just how productive these babies are. So whether you’re mowing for a living or mowing your backyard, you can count on the job being done as efficiently as possible. For some of you, this means you can get back to fishing, hunting or boating before the day is done.
Our goal is to be the booth that’s buzzing with activity at all times–from entering our Grand Gear Giveaway Sweepstakes, to video games for the kids to giving away cool gifts to all those who stop by. If you’re the outdoorsy type, then you know that Cabelas is one of the places to go for an impressive selection of gear.
Our presence at outdoor shows is now expected. People love seeing us there. They love to stop by and ask a lot of technical questions. And we love talking with them and sharing our passion for the outdoors. These folks really appreciate quality and craftsmanship in a machine. We can definitely understand that.
This post is by John Cloutier, senior marketing manager at Exmark.
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