As the winter weather settles and the lawn care jobs slow down, it’s a good idea to consider what you can do to grow your business for next year. By spending your downtime focusing on growth and upcoming changes, you can hit the ground running as soon as the first thaw hits.
Human Resources
Winter is an ideal time to go over your personnel files to ensure that everything is up-to-date and that you have enough staff to get you through the busy spring season. Because many lawn care professionals aren’t working right now, you have time to organize your log books, assign updated training, and hire new staff.
This practice can streamline your efficiency in several different ways. By moving the interviews, background checks, and other HR issues to winter, you can free yourself—and your team up—to focus on lawn care come spring.
Equipment Maintenance
Many of our lawn care specialist clients use the winter months as a time to maintain and update their equipment. It’s never a good idea to let a lawn mower sit unused for months on end, so make a schedule that allows you to rotate your maintenance needs throughout your whole range of equipment.
Whether you prefer to do this maintenance yourself or if you take your equipment to a technician, now is the ideal time to get on it. In fact, many technicians offer winter savings since this is a slow time for them, as well.
Mower need replacing? We have quite a few new mowers including the new Radius X-Series Zero-Turn Mower.
Upgrading to New Mowers
As you go through your regular maintenance schedule, keep an eye out for mowers that may be in need of updating or replacement. Although Exmark mowers are designed to hold up for thousands of hours of usage, we’re always striving to improve features like comfort, accessibility, speed, and balance.
You should also use this time to appraise your equipment with an eye to what might need replacing and contact your distributor to learn what’s new and upcoming. We have quite a few new mowers that might catch your eye, including the new Radius X-Series Zero-Turn Mower.
Advertising and Marketing
Chances are you’ll be much too busy with incoming clients and outgoing lawn care teams in spring to worry too much about anything else. That’s why winter is a great time to consider your advertising budget and plan for next year.
Take the traditional route and put print or radio advertisements into circulation, or consider your social media strategy for the upcoming year. By making the decisions now, you can reap the benefits of great advertising all year long.
If you live somewhere with snowy winters or weather conditions that make lawn care unnecessary, it’s a good idea to create a year-round plan of action. Do the behind-the-scenes work in winter and spend your summers out in the field. Not only will you run a more efficient business, but you’ll stay busy and active no matter what the season. g or replacement. Although Exmark mowers are designed to hold up for thousands of hours of usage, we’re always striving to improve features like comfort, accessibility, speed, and balance.
You should also use this time to appraise your equipment with an eye to what might need replacing and contact your distributor to learn what’s new and upcoming. We have quite a few new mowers that might catch your eye, including the new Radius X-Series Zero-Turn Mower.
SHARE
